Schlagwort: solution-independent customer problem
White Paper Innovation Management with the «Extended Business Model Canvas» (eBMC)
If you compare the Business Model Canvas with the navigation system of Aloys Gälweiler, you will see that the innovation is positioned there on the top level, with the two components «solution-independent customer problem» and «solution technology». We then put exactly these two components on the Business Model Canvas, making the eBMC an excellent instrument for innovation management.
Whitepaper The eBMC as an Implementation Tool for the Innovation Architecture
Once we launched a trial and filled the results from the innovation architecture into the eBMC. And lo and behold, now we had a stable base on which innovations, thrusts and measures could be derived; almost like a real strategy.