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  • update #01 – Kundennutzen

    In der neuesten Ausgabe von update# steht der Kundennutzen im Fokus, um Kundenbindung und Unternehmenserfolg zu steigern. Kundennutzen wird über Analysen gemessen und sollte die Basis der Strategieentwicklung bilden. Regelmäßige updates# bieten Tipps für das Verständnis und die Verbesserung von Produkt- und Serviceangeboten.

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  • Whitepaper Adjacencies

    The Adjacency method is based on a similar philosophy to the Ansoff matrix, but uses additional criteria. While the Ansoff matrix works with the dimensions product and market, the Adjacency method focuses on the dimensions distance to the core business and distance to success.

  • Whitepaper Controlling of Assumptions

    Download this page as PDF Controlling of Assumptions In each strategy definition, assumptions are made on which the development of the strategy is based. Such an assumption may be technological advances such as the digitization. Others are a certain customer behavior towards increasing service demand, economic activity or certain expectations regarding market growth. The Tasks…

  • Take the future of your company into your own hands

    Developing, modifying and adapting business models, generating ideas, exchanging ideas, challenging digitization and experiencing disruptions together with your employees – with STRATEGY.APP you can take the future of your company into your own hands. STRATEGY.APP guides you step by step safely and clearly from the analysis of the initial situation through the design and planning…

  • Whitepaper Marketplace

    Download this page as PDF Out of the box or outside the box We use the marketplace at the very beginning of the design phase for the development of strategic options – in a mostly full-day workshop involving the entire team, which is best complemented by additional employees from the company. To start with, ideas…

  • Do you have a strategy for your company?

    A strategy includes clearly defined strategic units (business segmentation), strategic measures, strategic initiatives or projects with fixed roles and responsibilities, and an independent business process of strategic planning.

  • White Paper Innovation Management with the «Extended Business Model Canvas» (eBMC)

    If you compare the Business Model Canvas with the navigation system of Aloys Gälweiler, you will see that the innovation is positioned there on the top level, with the two components «solution-independent customer problem» and «solution technology». We then put exactly these two components on the Business Model Canvas, making the eBMC an excellent instrument…

  • White Paper Competition Analysis

    The competition analysis shows our relative advantages over the competition. We compare the strengths of the competitor with our weaknesses and their weaknesses with our strengths. These benefits must then recite any employee by heart at any time!

  • Whitepaper The eBMC as an Implementation Tool for the Innovation Architecture

    Once we launched a trial and filled the results from the innovation architecture into the eBMC. And lo and behold, now we had a stable base on which innovations, thrusts and measures could be derived; almost like a real strategy.