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Do you have a strategy for your company?

A strategy includes clearly defined strategic units (business segmentation), strategic measures, strategic initiatives or projects with fixed roles and responsibilities, and an independent business process of strategic planning.

4 x 4 questions about the status of your corporate strategy

Our strategy is 10% growth with 10% profit! That’s the answer I got from a CEO of a big Swiss company to the question of strategy.

When I went on to find out how this so-called strategy is anchored in the company, it turned out that most employees were unfamiliar with it. But it also lacked the essential building blocks that form the framework of a strategy and with which a strategy can be implemented and continuously developed and adapted.

Such building blocks include:

  • clearly defined strategic units (business areas),
  • strategic metrics and goals e.g. on market position, cost position, agility and innovativeness
  • Implementation initiatives or projects with fixed roles and responsibilities
  • a stand-alone business process of strategic planning,
  • ongoing customization to keep your business agile
  • and above all the involvement of the employees (see our 10 theses: Employees are the best strategists! ).

We have put together a small checklist of 4 x 4 questions for you to give you a first impression of the status your company’s strategy:

Download checklist as PDF


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